Media Release – Wednesday 12th November 2014
Medela has partnered with the Life’s Little Treasures Foundation to raise awareness of premature births
Having a baby born premature or sick can be a very traumatic and difficult time for any family. A new partnership announced today between Life’s Little Treasures Foundation and Medela Australia is set to improve upon the support and resources available to the families who face this difficult situation.
The partnership consolidates a relationship that has grown over a number of years and recognises the strong synergies between the organisations. There will be a free-flow of information between the Medela and Life’s Little Treasures Foundation’s social media and websites and each organisation will be able to offer expert advice and content on the other’s pages.
There will be opportunities for Medela to promote Life’s Little Treasures Foundation’s services to its customers and online community, and, where appropriate, opportunities for Medela to promote their knowledge and expertise to the Life’s Little Treasures Foundation community. The two organisations will work collaboratively on a number of projects to raise awareness, provide support to families and assist Life’s Little Treasures Foundation to provide assistance to more families around Australia.
Speaking of the partnership Life’s Little Treasures Foundation CEO, Shusannah Morris says
“We are thrilled to be officially partnering with Medela, and really excited at the possibilities for the partnership with this highly regarded and well known company, whose mission and values align so closely with our own”
The partnership will unveil its first collaboration, an awareness campaign to coincide with World Prematurity Day this Monday, November 17th.
Marc Reuser, Managing Director Medela Australia
“Medela shares the same values and goals as the Life’s Little Treasures foundation and we both understand the importance of human milk in the Neonatal and Special Care units. The use of human milk in the Neonatal and Special Care Units can have a decisive impact on children and their relatives. We are here to help by providing babies in the NICU with human milk whenever possible.
We look forward to a bright future supporting and working alongside this amazing organisation for many many years.” –
Life’s Little Treasures Foundation is Australia’s leading charity dedicated to providing information, support and understanding to the parents of babies born premature or sick and admitted to a Neonatal Intensive Care Unit or Special Care Nursery ward.
The Foundation was born in 2005 when a group of parents of premature babies decided to do something about the lack of support available to people in their situation. Life’s Little Treasures Foundation wants to ensure that no family endures the traumatic and life changing experience of having a premature of sick baby without easy access to critical information and community support to help them through their journey. For further information about Life’s Little Treasures Foundation visit www.lifeslittletreasures.org.au.
Medela support mothers and healthcare professionals to provide all premature babies with human milk for as long as possible, with more than 50 years of experience in breastfeeding products. Through its extensive range of breast pumps and breastfeeding products Medela provides real solutions for breastfeeding mothers to get over any hurdles in the early days and to support their long term breastfeeding goals. For further information about Medela visit www.medela.com.au