Media Release – 12th August 2013
Protecting Australia’s Tiniest National Treasures
In July 2013, Life’s Little Treasures Foundation and Goodyear tyres launched a partnership to help some of Australia’s most vulnerable treasures, babies who are born premature or sick.
As part of Goodyear Australia’s recently launched ‘Protecting Australia’s National Treasures’ project, the company will donate $1 for every Goodyear Assurance TripleMax tyre sold across the Beaurepaires and Goodyear Autocare store networks during 2013 to Life’s Little Treasures. According to the Life’s Little Treasures Foundation, the funds raised will help over 5,000 families looking after a baby currently in a neonatal intensive care unit or special care nursery in hospitals across Australia.
Making the announcement via the Goodyear Australia and Life’s Little Treasures Foundation’s social media sites, Goodyear Australia’s Marketing Director Jaime Hardley said: “We are extremely excited about this partnership. The opportunity to support Life’s Little Treasures Foundation in reaching more families with a premature or sick baby will significantly improve the circumstances of these families and enable the parents to concentrate on looking after their little treasures, their babies”.
“This partnership represents the essence of Goodyear’s ‘Protecting Australia’s National Treasures’ project. We develop tyres with tangible benefits for our customers, like the increased fuel efficiency and enhanced wet braking performance of the Assurance TripleMax, which helps to protect our most important treasures, our family and friends,” she said.
Parool Shah, Life’s Little Treasures Foundation co-founder, said: “We wholeheartedly welcome Goodyear’s support and are so pleased to be part of their ‘Protecting Australia’s National Treasures’ project”.
“In Australia, 45,000 babies each year are admitted in to neonatal intensive care and special care nurseries, and the experience places an emotional and financial burden on the parents. Goodyear’s vital support will enable us to work with many more families and ultimately improve the long-term outcomes for vulnerable babies who are born too soon or sick,” she said.
About Life’s Little Treasures Foundation
Life’s Little Treasures Foundation works towards a vision whereall babies born premature or sick receive the best possible start in life by supporting parents. This is done through the provision of various services focusing on information and peer support, leaving parents free to focus on their baby’s health and enabling them to become their baby’s best advocate.
About Goodyear’s ‘Protecting Australia’s National Treasures’ project
Goodyear’s ‘Protecting Australia’s National Treasures’ project aims to communicate the importance of quality tyres through the launch of the new Goodyear Assurance TripleMax tyre, which has added fuel saving and improved stopping distance benefits. The Goodyear ‘Protecting Australia’s National Treasures’ project aims to protect “real” National Treasures of Australia…Australians. For more information on Goodyear’s ‘Protecting Australia’s National Treasures’ project, please visit www.goodyear.com.au
Goodyear is one of the world’s largest tyre companies. It employs about 69,000 people and manufactures its products in 52 facilities in 22 countries around the world. Its two Innovation Centres in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information on Goodyear and its products, please visit www.goodyear.com.au
For further information about Life’s Little Treasures Foundation contact:
Parool Shah, Director and Founder
Phone: 0407 024 63
For further information about Goodyear and the ‘Protecting Australia’s National Treasures’ project contact:
Matt Ellenby, Haystac Public Affairs
Phone: 03 9693 2218